Downsizing.
Times look tough judging the wine biz from the financial pages of the national news: grape prices are dropping, winery stocks are tumbling, workers are being laid off. Navarro, however, doesn’t sell wine the usual way. Most of our wine is sold directly to Pre-Release and Mailing List members or visitors that drop by our tasting room. The rest is placed on restaurant wine lists, and in Northern California most of that is sold by Jim Greaves, a full time Navarro employee since 1996. Jim’s sales are setting records, especially for the
Mendocino Chardonnay. We asked him, "Why?" He responded modestly,
"I think savvy restaurant buyers like it on several levels. It has that great balance that is found in higher priced wines. The juice is surely Californian, but it also has that nice Burgundian flavor too. The acids are crisp and it works with food better than a lot of other chards that emphasize ML fermentation. The wine can sit in an ice bin behind the bar, get too cold and it still tastes good." This wine is living proof that big isn’t necessarily better.
Jim Greaves is Navarro’s salesperson for restaurants in Northern California. According to Jim, it’s not hard to sell Navarro’s Mendocino
Chardonnay. The previous vintage has been sold out for months.