We produced our first dry Pinot Noir rosé in 1991, a cuvée that included 10% Chardonnay. We enjoyed the wine at home, but it proved difficult to sell as most pink wines in the '90s were sweet. We abandoned Pinot Noir rosé production until 2009 when, to our astonishment, the wine produced was a quick sell-out. We decided to increase production for the following 2010 vintage when we discovered that the grapes from Block C in our Hammer Olsen vineyard produced excellent Pinot rosé – it remains the base wine in all subsequent vintages. Demand for dry rosé wine continued to grow, so with each vintage we continued to experiment with producing rosé wines from our other thirty-two blocks of Pinot Noir to ascertain which could produce the best wine.

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