This September the Wine Spectator Magazine listed Navarro's 2001 Zinfandel at the top of its list of value wines and applauded Navarro as a value brand. We know there are posh wineries that would shun this kind of recognition and compete in asking for the highest price per bottle regardless of the contents. At Navarro we don't consider value a pejorative term; we know that our customers are tickled that we can sneak so much quality into a wine priced well below market. We learned a lot about the value of fair dealing from our Italian neighbors, some of whom pioneered growing Zinfandel in Mendocino. Navarro's Zin comes from some of the smallest and oldest vineyards in the county that are nestled around old homesteads. All of the vines are pruned into the classic "goblet" shape. Navarro doesn't keep prices moderate by thievery; all five vineyards that grow grapes for Navarro's Zinfandel are paid fairly and promptly for the fruit they have so proudly grown for generations. In fact Navarro pays top prices for Mendocino Zinfandel.

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We keep our bottle prices moderate by selling the majority of Navarro's wine directly to consumers like you, either at our tasting room, through the mail or via the internet. So what's in this bottle is a genuine, old-fashioned value; jammy wild blackberry, briar and spice flavors with aromas of smoke and vanilla from the French oak barrels. Gold Medal winner.

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